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About Greg

The coach who's sat
in both chairs.

As a CIO, Greg Samuels spent 20+ years watching what separates good businesses from exceptional ones. As a founder, he lived it himself. Now he helps business owners at the $4M+ level do the same — on purpose.

Where this comes from

For most of his career, Greg Samuels had a front-row seat to how large organizations operate. As a Chief Information Officer, he worked across industries and built systems that had to work — not because a founder was watching, but because the accountability structure demanded it.

He saw what happened when leadership teams were aligned. He saw what happened when they weren't. He understood, at an operational level, what it took for a business to scale without falling apart.

Then he stepped out of the corporate chair and built Solvaria — his own company. And suddenly all those patterns he'd observed from the executive suite were his to live firsthand as a founder.

That transition changed how he sees business. It made him a better advisor because he's been on both sides: the operator who knows what enterprise-grade systems look like, and the entrepreneur who knows what it costs to build something from scratch.

That's the perspective he brings to coaching.

Background

What Greg brings

Two decades of enterprise operations experience, layered with the hard-won perspective of a founder who's been through it himself.

  • 20+ years as a Chief Information Officer across multiple industries
  • Founder and operator of Solvaria
  • Bloom Growth Certified Coach
  • 4× Inc. 5000 Company (as a founder)
  • Member, Entrepreneurs' Organization (EO)
  • Deep experience at the intersection of business strategy, operations, and leadership
  • Focused exclusively on established businesses at $4M+ ready for the next chapter
Greg Samuels — Business Growth Coach

Why the Bloom Growth OS

Greg's first experience with a formal business operating system was EOS — the Entrepreneurial Operating System — which he implemented in his own company starting in 2016. The results were real. Structure created clarity. Clarity created alignment. Alignment created growth.

But as he moved into coaching, he kept coming back to one question: what makes a framework not just effective, but truly complete?

The Bloom Growth OS answered it. Built on the same discipline of a structured operating system, Bloom goes further — covering all eight essentials of business growth with a level of clarity that EOS doesn't fully reach, and with people, relationships, and human flourishing built into its core rather than treated as an afterthought. It's a system that works on the business and the team running it.

For Greg, it wasn't a departure from what had worked. It was the natural evolution — a framework he could stand behind completely and implement with confidence, knowing firsthand what a well-run operating system can do for a business.

A word from Greg

"When I bought my first company in 2012, we bumped along for years without much real growth. Good enough, but nowhere near what I knew the business could be."

In 2016, we adopted an enterprise operating framework — and everything changed. The clarity, the accountability, the alignment across the team. Within a few years, we had made the Inc. 5000 list four times. I'll be honest: top-line growth is proof of momentum, not the whole story — revenue can be vanity while profit is sanity. But what that recognition really showed me was what a business looks like when the whole system is working. That feeling — of watching a good business become something genuinely exceptional — is one I've never forgotten.

That's why I do this. I've lived both sides: the plateau, and the breakthrough. I know what it takes to get from one to the other, because I've done it myself.

My involvement with organizations like the Entrepreneurs' Organization has deepened that drive. The entrepreneurial community gave me so much — mentors, frameworks, perspective, and the courage to keep going. Coaching is my way of giving that back.

If you've built something real and you're ready to find out what amazing looks like on the other side of a ceiling — I'd love to be part of that journey.

— Greg Samuels

Next step

Let's see if we're a fit.

The best coaching relationships start with an honest conversation. Book a discovery call and let's spend 45 minutes figuring out what exceptional looks like for your business.

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